On the afternoon of April 28, 2021, the “XR + Economy” Roundtable Forum of the 2021 China Digital Economy Summit with the theme of “The Eve of the Outbreak–The New Wave of XR Landing” was held in Beijing. This event was co-sponsored by Dagong.com and the Venture Capital Committee of the China Investment Association, and co-organized by Zhimei Capital. Zhao Zhen, Deputy Secretary General of Venture Capital Committee of China Investment Association, Chen Xianbang, General Manager of Dagong.com, Li Fei, China Managing Partner of MYEG Capital, Cao Kaihua, Managing Director of TusStar, Qi Tianyu, Vice President of Shunwei Capital Investment, and Vice President of Zhilin Capital Investment Chen Canran, Matrix Partners China Investment Manager Yu Xiaoyi, Fresh Capital Investment Manager Shen Jianan, Goolton Technology Co-founder & CEO Qian Jin, NOLO VR Founder & CEO Zhang Daoning, Quanshi Technology Founder & CEO Lin Qiong, Zhongke Shenzhi Founder & CEO Cheng Weizhong, Auburn Future co-founder Jia Meng, Shenguang Technology co-founder Chen Tiehao, MAD Gaze China vice president Shen Yinhui and many other well-known venture capital investors and leading venture executives in the XR field attended the meeting and delivered wonderful speeches speech.
As one of the seven digital economy industries highlighted in the “14th Five-Year Plan” outline, after five years of industry iteration, XR is entering the stage of maturity from technology frenzy, and “XR + economy” has become the focus of the digital economy. On this occasion, this forum focuses on the review and development status of the “XR+ industry”, the industrialization opportunities in China’s “XR+ economy” field, the challenges faced by China’s “XR+ industry” and the breakdown of investment concerns in the “XR+ economy” field in 2021. Professional dialogue on four topics including direction. It is hoped that by sharing entrepreneurial cases and exchanging investment views, we can conduct forward-looking analysis and interpretation of the new trends, new trends and new models in the current “XR + economy” field.
As one of the keynote speakers of this event, Mr. Qian Jin, the co-founder and CEO of Goolton Technology, shared his two topics of “Review and Development Status of XR+ Industry” and “Challenges Facing China’s XR+ Industry” at the meeting the opinion of.
1. The industry is still dominated by To B, and the overall solution has gradually attracted the attention of customers
When it comes to the development of the AR industry, Qian Jin said that To C is a trend in the future, which is undeniable, but at present To B and To G are the specific competitions we can see that the AR industry can land and grow road. Qian Jin pointed out that since last year, the focus of customers has gradually changed from the form of AR eyeglasses and display technology to how AR technology can achieve business goals for customers. The change of customer focus from technology to scene represents a change in the market, which is a welcome change, and represents the possibility of AR technology landing in the market.
Qian Jin believes that there is no shortage of AR glasses on the market at this stage, but what is lacking is an overall solution that can be implemented for customers. If this cannot be solved, AR glasses, whether used for remote guidance or remote maintenance, are actually relatively marginalized and only exist as an auxiliary system or an attempt for customers. Qian Jin believes that in the next 3 to 5 years, the industry will still be dominated by the To B market. There are many fragmented markets in the To B field. For example, the industrial scene is a very large scene. According to inaccurate statistics, it may cover 273 industries, which contains a lot of opportunities. These opportunities come from the business related to customers. combine.
Because of this, Goolton Technology has adjusted its strategic focus this year, focusing more on the construction of overall solutions. In 2 to 3 industries that can be replicated, AR technology is used as a carrier to provide industry-specific solutions based on big data. The artificial intelligence algorithm and modeling technology, including the rapid modeling, 3D real-time rendering, and real-time capture proposed by the two sessions, combine these technologies to form a digital transformation plan for customers.
2. Dig deep into customer needs and build business barriers
Regarding the challenges that the XR+ industry has faced so far, Qian Jin said that the first challenge is how to find customers. First of all, it is necessary to distinguish whether this customer is a real customer of the AR system, whether the customer’s needs are pain points or itching points, and secondly, can such customers become my customers?
The second challenge is how to improve customer satisfaction. To B is difficult to meet customer expectations, and it is very important to grasp customer needs. From the company’s sales to product development, including personnel and resource allocation, it is designed to improve customer satisfaction.
The third challenge is how to make the business stronger and bigger and build its own moat. This is the biggest challenge to a company’s long-term survival. What we see is that the moat must be built from the customer’s edge system to the customer’s core system. First of all, it must be integrated with the customer’s business process, and secondly, it must be connected with the customer’s business data.
In this regard, Goolton Technology requires the entire company to continuously explore the business-related needs of customers on the basis of AR glasses, especially in industries with their own policy characteristics and business characteristics. The business processes of the two parties may not be completely consistent. Maybe only 70% to 80% is consistent, but also enough to build core values and make business barriers a barrier.